5 Exciting Ways Print Media Can Still Benefit Your Business
In the age of digital marketing, where most brands are focused on social media ad campaigns and email marketing, there’s an underutilized tool just waiting for you to use it: print media.
Although the average consumer now receives marketing messages through their smartphone, print media is still incredibly effective. This is true no matter who your target audience is, whether it’s millennials or baby boomers.
Your aim should be to take print media and blend it with your existing digital marketing plan. This way, you’ll experience maximum coverage and will be able to reach wider audiences rather than putting all of your eggs in one basket.
If you’re the CEO of a business or a marketing team leader, you might be wondering: “What exactly can print media offer us?”.
Here, you can find out the answer to this question and a whole lot more.
Firstly, Find Your Print Media Solutions
If your business is inexperienced when it comes to this traditional form of marketing, it’s recommended that you get help from the experts with your print media solutions. This way, you can have a print media marketing plan tailor-made for your specific needs, such as a door drop campaign or press ads. The goal is to get you as much exposure and brand engagement as possible, as this will ultimately lead to your organization gaining more customers.
With that said, it’s now time to examine the 5 most exciting ways that print media can still benefit your business.
1. Longer Lifespan
When you purchase Google Ads or post marketing content on social media, it’s usually only there for a select period before it disappears or gets completely buried underneath other ad content. This highlights one of the main weaknesses of digital marketing: content typically has a short lifespan.
With print media, though, it’s the exact opposite. Once your marketing materials are out there, from flyers to direct mail, they aren’t going to disappear. More people are going to see them over a long period, which is great for you and your brand engagement.
2. Reduced Competition
Over the past decade, print media has experienced a drop-off in popularity due to marketers switching to social media and digital marketing platforms more broadly. This is great news for the brands that still use print media, as it means there’s much less competition in this space. When you put your print media out there, you won’t have to fight for it to be seen, as eyes will naturally see it.
3. Target Locals
With print media, it’s a lot easier to target local people that you’re interested in.
For example, if you’ve just opened a brand-new restaurant in a small town, the best way to spread the word is by posting flyers and leaflets through doors, as it’s a guaranteed way to let people know you’ve arrived.
4. Distinguish Your Brand from Other Brands
Print media is typically viewed as a friendlier and warmer way to make contact with prospective customers. When people read your marketing messages in print form, it automatically adds some extra personality to your brand; ultimately helping to distinguish it from others who only use run-of-the-mill Google ads.
5. Quickly Grab People’s Attention
Last but not least, print media can grab people’s attention almost instantly.
Think about it: when you receive a letter with your name on it, you read it, right? However, this isn’t the case when you receive digital marketing emails, as you simply assume it’s spam.
In terms of attention-grabbing and engagement, print media is still in a league of its own.