6 Must-Have Tools to Boost Social Media Engagement

Are views a bit low on your social media accounts? Then it’s time to push your brand with these engagement-boosting tools.

It doesn’t matter if you’re an influencer or a small eCommerce business; social media will always play an essential role in your marketing strategy. Of course, starting from scratch is pretty slow at first, so it’s a pretty good idea to employ a few external services.

If you’re looking to gain some fast traction across the web, here are six must-have tools to boost social media engagement:

Canva

In a highly competitive market, visual elements are your one-way ticket to brand recognition. As proof, studies find a 46% increase in content engagement and a 65% increase in interactive content engagement when image and video-based media are used in Facebook posts.

Another study indicates that a Twitter tweet that uses images is 150% more likely to get retweeted and sees an overall 18% increase in clicks.

As you can see, using appealing visuals is a must for engagement.

Lucky for you, Canva is exceptional in creating visually stunning graphics for your website and social media posts. The premade formats and various creation tools make it easy to make visual content even if you’re not a professional graphic designer, and this software is fantastic for novices and pros alike.

ShareThis

Share social media buttons are crucial for spreading brand awareness across platforms. They’re commonly found on your website and let users share your content on their various social media profiles without opening another tab or copying a link; instead, they can share it directly from your website. 

ShareThis, in particular, is an excellent share button tool because it’s free, easy to use, and completely customizable. Furthermore, this plugin is compatible with popular site-building platforms such as WordPress and Wix, so you’ll have no trouble implementing it on your website.

If you’re looking for a hassle-free, cost-efficient method of increasing engagement, ShareThis is a great way to get started.

Hootsuite

Hootsuite is among the best all-in-one content management and distribution services on the market. With this tool, you can easily manage multiple social media accounts with features such as scheduling content, organizing messages, and analyzing data.

This service also helps run ad campaigns and optimize your content for maximum engagement. Of course, Hootsuite’s strongest point is its customer service functionality, which allows you to control a universal inbox and conveniently chat with customers on their platform of choice. 

Brand24

Various statistics show that brand reputation is critical to your business as a whole. Without paying attention to how well-received your company is, you can easily fall out of popular favor.

Fortunately, with data-monitoring tools such as Brand24, you can track whenever your brand is mentioned on the web. This allows you to pinpoint what people are saying about your business and change your strategy to better fit your audience. 

Overall, Brand24 is the best way to protect brand reputation and improve customer satisfaction 10-fold through data-backed analytics.

Buffer

Buffer offers the same media management and content optimization tools as Hootsuite and is more or less the same at a glance.

The main difference is that Buffer is better for small businesses, while Hootsuite is more suitable for bigger corporations and enterprises. This is because, while Buffer is easier to use and offers a better free plan, Hootsuite has more in-depth features and focuses on branching out on a much grander scale (and at a much higher cost). 

Which one you use will depend on the nature of your business and what you’re trying to accomplish.

Google Trends

The top way to boost engagement is to stay relevant. To do this, you must follow trends and adjust your content strategy accordingly. Once you do this, you’ll find people are much more likely to engage with your brand on social media.

And sure, you could pay a fancy price point to gain access to an in-depth trend-analyzing tool, but sometimes it’s best to keep things simple and go with Google Trends. This free tool gives you access to up-to-date trends pertaining to the biggest search engine on the net.

Understanding trending topics will ultimately help you develop keywords, optimize your blogs for search engines, and create content that will resonate with your target audience. Remember, knowledge is the most powerful tool you can use in your business strategy.

Final Thoughts

There’s no easy path to success, but the tools on this list certainly help. Whether you’re looking to change up your entire marketing strategy or just add some share buttons to your website, hopefully, you now have the tools to give your social media engagement a massive boost.