In today’s saturated market, getting your brand noticed can be a challenge. With so many businesses vying for attention, it’s easy for your brand to get lost in the noise. But with the right approach, it’s possible to boost your brand recognition and stand out from the crowd. Here’s a guide to getting started. Create…
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Rebranding a business is always tough. But in many cases, it’s necessary. Maybe you’ve expanded and want to draw a larger target market to your business than before. Or maybe you’ve decided to rework what you offer, and you’re trying to attract new audience members while informing the general public of your focus switch. Whatever…
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As the topic of climate crisis becomes more prevalent today, businesses are now being encouraged to take part in making green initiatives. The rise of corporate sustainability has been mounting and being implemented in many companies as it doesn’t only contribute to helping the Earth thrive but also enables them to manage their organizational goals…
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It’s one thing to start a business, but quite another to make sure that business enjoys some level of success. Most small businesses will fail within their first three years of operation, and around a fifth of businesses fail in just one year. With that in mind, it’s incredibly important to do everything you possibly…
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Marketing strategies represent well-thought-out plans for outlining and guiding marketing activities with the goal of reaching specific outcomes. While the best marketing strategy might depend on the business and its objectives, all good tactics have to include a number of considerations, from budgeting constraints to creativity and innovation. But regardless of their end goal, all…
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If your enterprise caters to different companies, the way wherein you promote your services and products will likely be very totally different from the best way you market to shoppers. It is because prospects who’re buying on behalf of a enterprise or an organization have totally different necessities and shopping for journeys in comparison with…
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Among the finest methods to seek out inspiration in your advertising initiatives is to look again at a few of the greatest digital advertising campaigns through the years. Seeing what different manufacturers have completed can stir your artistic juices and allow you to provide you with imaginative concepts in your personal efforts. In fact, discovering…
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The times when business owners tried to promote themselves using announcements or TV ads have passed. The 21st century is the time of mobile advertising. What does it mean? Well, this marketing strategy presupposes creating an ad campaign for mobile apps (social media or web browser), transforming ads to make them readable and attractive if…
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If you are into marketing you know it well: attracting new visitors to your business website is not easy. An even more difficult business is to convince them to provide you, through forms or surveys, with their data so that you can contact them again. It is, therefore, necessary to propose interesting, diversified, and always…
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Leads are people who are interested in your goods or services. It is important for each company to have many leads. The reason is that these people are your potential clients. They may buy the products they are interested in. There are different ways to generate leads for your business. One of them is to…
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Many online marketing strategies can be put on the table to activate virtuous processes that lead your professional universe towards success. Why is this your goal, right? Sell more and find new customers through the internet. On the other hand, it is the very concept of online marketing that acts as a compass to understand…
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Everyone wants to know the best brand awareness strategies. Because this value can help you define an important step for the project: placing the product or service in the mind of the potential buyer. This may be the best solution to establish yourself in a competitive sector, but it is clear that to reap important…
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Content marketing is the branch of marketing that includes the set of techniques to create and share relevant and valuable textual and visual content around a brand or product/service, so as to create an engagement that also guides the purchasing process of users. What is Content Marketing The set of techniques for creating and sharing…
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The set of marketing tools and advertising techniques with which companies communicate to their customers directly and without intermediaries, for the sole purpose of hitting a specific target in the best possible way, receiving quantifiable, qualifiable, measurable, and objective answers is one of the more complete definitions to better describe direct marketing. What are these…
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Creating and selling online courses is a real springboard for many to start their own business and be independent. However, many do not know, once created, which are the right tools to propose it to the market and sell it. To avoid wasting money and precious time keep reading this article: you will find some…
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Email marketing is a form of direct marketing (DEM) that integrates strategies and tactics to create and distribute email communications with the aim of implementing relationships between brands and audiences or sending information and updates of a promotional nature. What are the competitive advantages that it still manages to guarantee today? How to do Email…
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Today’s post will be a little different than usual: in fact, it is not a tutorial. Rather, we will talk about how to make money online with affiliate marketing. Recently, I happened to read a very interesting affiliation report and I decided to bring back the highlights. The report focuses mainly on the US but…
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After reading my guide on how to start a successful blog, you decided to open your website and in a short time, you were able to get a decent number of readers. One of them advised you to create a newsletter, which allows you to subscribe and receive an email with all the news on…
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Not a month goes by without an email like “Which book / course / path do you recommend to become a Social Media Manager?” Good question. An increasingly requested figure, the Social Media Manager seems to be the one who manages the social media accounts of the brands (sadly responding for some to that mythological…
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Un Funnel di marketing descrive il viaggio del tuo cliente con te. Dalle fasi iniziali in cui qualcuno impatta con i contenuti del tuo business per la prima volta, alla fase di acquisto, i funnels di marketing mappano i percorsi dei clienti potenziali verso la conversione, la vendita e oltre. Con un’attenta analisi, un funnel…
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