In the collective imagination of many people, the blogger is seen as a person who works when and how he likes, earning mind-boggling figures. The reality, however, is quite different: as in any other profession, even a blogger has to work hard (albeit not physically) to be able to bring home some earnings. To make these gains significant, the effort to be made must be even more (and must also be associated with a bit of luck).
In short: behind any profitable blog there is a lot, a lot of work, so if you came to this guide with the aim of becoming a blogger and earning as such, don’t expect me to reveal “magic formulas” to you, because none exist. If, on the other hand, you are willing to commit yourself, invest your time and analyze in detail what are the main sources of income for bloggers, in order to try your hand in this profession, you are welcome.
So, what do you think? Are you ready to find out how does a blogger makes money and puts my tips into practice? Yup? Very well: make yourself comfortable, take all the time you need to concentrate on reading the next paragraphs and, more importantly, try to implement the “tips” that I will give you. There is nothing left for me to do, except wish you good reading and wish you big good luck with everything!
How to start a successful blog
As I told you a few lines above, starting a successful blog is the starting point to be able to make money through your blogging business. Earnings, in fact, do not come with a snap of your fingers: even on the Web, you have to work hard to achieve success, because nothing comes out of nothing, not even in the world of the Internet.
This means that to achieve your goal, you will need to invest a good deal of your time in the creation of the content and also a minimum of financial resources, to be used for the purchase of tools and resources necessary to structure a successful blog.
Although it is possible to start a blog for free, as I have already shown you in another guide, if you want to start a blog with an entrepreneurial mindset, it is much better than you are willing to make some investment in purchasing a domain name personalized and quality hosting. I also advise you to use a good CMS (Content Management System), such as the very famous WordPress, to facilitate the work of creating and managing content.
Since the eye also wants its part, it is important to take care of the aesthetics of your blog, choosing a theme that goes well with the topics covered in the latter. For this purpose, you can entrust the graphic design work to a professional Webdesigner or you can act independently by purchasing themes and plugins from portals such as Envato Market.
More importantly: once you have created your blog, you will need to produce quality content that is interesting for your readers and that respects the main SEO rules, to be more likely to be considered by search engines.
How to monetize a blog
After seeing how to start a successful blog, the time has finally come to get into the highlight of the topic and understand how does a blogger makes money. Below are the main sources of revenue that could help you monetize your blog.
Inserting banner ads on pages is one of the main ways a blogger makes money. It should be noted that to do this there is no need to contact companies and business partners willing to invest in the project: you can simply rely on one of the many advertising circuits available online.
Through the circuits in question, following a simple registration (almost always free), you will be able to obtain an HTML code which, once inserted in the pages of your blog, will neither analyze the content by showing advertising banners related to the topics covered (and to the needs of readers). For example, if you have a food blog, you will likely see banner ads featuring food products, professional cooking tools, and so on.
One of the most famous platforms that allow you to do what has just been saying is Google Adsense which, without costs or restrictions of any kind, allows you to earn money for each view or click made on the advertising banners hosted on the pages of your site.
To use it, go to the Google AdSense website, register for it by logging in with your Google account (or possibly creating one at the moment), and fill out the form that appears on the screen providing all the information regarding your blog. For more information on how Google AdSense works, take a look at the in-depth study I just linked to: it will certainly be useful.
There are also other platforms that allow you to insert advertising banners on your blog, such as Tradedoubler and Bidvertiser but, unlike AdSense, they usually require minimum requirements (for example a certain volume of traffic to your blog) that must be met to use them. . If you want to learn more about the latter, however, I refer you to their respective websites.
As easily understood, to earn by inserting advertising banners on your blog, you need to achieve a high number of views: the more visits to the blog, the higher the number of people who visit and click on the banner ads on this last and, consequently, the greater the revenues obtained from advertising.
Sale of advertising space
Are you the owner of a blog that boasts medium to high traffic volumes? If so, you can try to sell advertising space on your website. In other words, you can reserve part of the advertising to be shown on your site for companies that are willing to pay a fixed monthly fee for this service.
In the initial stages, you will probably have to look for companies interested in buying advertising space but, over time, if your blog becomes famous nationally or even internationally, the latter will contact you: you will simply have to choose which partners collaborate, opting for the solutions that you consider most advantageous and in line with the topics of your blog.
Affiliate programs are another important source of income for bloggers. If you don’t have the faintest idea of how they work, I’ll clarify your ideas immediately.
Thanks to affiliate programs, such as Amazon’s, it is possible to publish sponsored links on your website/blog: if users click on it and purchase certain goods and/or services from the proprietary platform of the affiliate network, this will recognize the owner of the blog a small percentage of earnings calculated on the sale price of the purchased product (in the specific case of Amazon, this percentage is between 1 and 12%). This percentage is recognized only if the purchase is completed in a limited time (24 hours, in the case of Amazon).
How can you generate sponsored links? By signing up for an affiliate program and using the tools or codes provided by the latter. If you want to sign up for Amazon’s affiliate program, for example, you have to go to this page, click on the Sign-in button at the top right and log in to your account (or create one at the moment, if necessary).
Subsequently, click on the Subscribe now for free button and fill out the form that is proposed to you providing all the necessary data: in the Account Information screen, enter your personal data and in the Your websites and mobile apps section, write the information concerning your blog. Then choose a partnerID, so as to identify your affiliation, provide all the other information requested in the Profile section and complete the creation of your account as an Amazon affiliate.
Upon completion of registration, you can generate sponsored links to be included in your blog. To do this, simply click on the Create product link item in the top menu and select one of the available options (eg Product links; Link to any page on Amazon.com, etc.), based on the type of link to be generated. After that, you will have to paste the links obtained in the articles of your blog. If you need more information on the Amazon affiliate program, take a look at the in-depth study that I have dedicated specifically to the topic.
How does a blogger make money with sponsored articles? If you manage to achieve a certain notoriety thanks to your blog, you can count on another source of monetization: sponsored articles. Some companies may in fact contact you to publish articles for a fee, which may be in cash and/or by sending products.
I recommend that you take advantage of these earning opportunities sparingly. Out of respect for your readers and to avoid undermining the credibility they have towards you, do not collaborate with anyone who happens to you: choose serious companies and, if you publish reviews about their products, do not sweeten your judgments for an economic issue.
In this regard, be clear with the brands that they will want to collaborate with you by saying that the compensation will not affect the freedom you must (rightly) have in producing editorial content.