How Social Media And SEO Boost Brand Exposure
Brand exposure is an essential marketing element for businesses because it can affect the purchasing decision of consumers as they differentiate between competing brands. Whenever a company launches new products and services, this component urges their existing consumers to choose their offerings instead of those from their competitors. With this brand loyalty, they can gain a higher revenue while ensuring a high market share, giving them a competitive edge.
Because brand exposure is vital in promoting a company, entrepreneurs must utilize modern communication avenues like various social media channels. These platforms are where their ideal consumers spend most of their time online, exposing them to multiple brands daily. Therefore, business owners must create search engine optimization (SEO) strategies while utilizing social media to make their target customers aware of their products and services.
The concept of Google using social signals to assess topical authority and popularity is nothing new. In fact, the experts over at Safari Digital in Sydney have created various case studies that highlight the important (indirect) link between social media and SEO performance. This article provides several ways social media and SEO can boost brand exposure.. Continue reading to learn more.
1. Analyzing Brand Performance
Performing an in-depth brand evaluation happens when marketers analyze the brand, manufacturer, product category, and competitor information to assess the performance in the industry. Using these valuable insights, they can make crucial decisions that can significantly affect the organization by understanding how their company performed compared to other top brands. As a result, they can discover triggers behind brand performance and explore opportunities to increase their market share.
To conduct a realistic brand performance evaluation using an SEO audit, review the insights from various social media platforms by simply monitoring the number displayed on your profile. For instance, you may investigate the follower growth of your Facebook page so you can accurately assess the total return on investment and effectiveness of your digital marketing strategies. As you go through this activity, you can determine your page’s most interactive peak periods to adjust your content posting schedule and ensure that your posts generate more brand exposure.
2. Building Relationships
Promoting an organization and bringing in quality leads is a single piece of the dominant business puzzle. Another crucial element organizational leaders must solve is how they can consistently nurture those individuals to establish a relationship with them that would last for a more extended period. Once they discover what triggers these people to stay connected with their brand, they can encourage them to be loyal to their organizations even if they regularly become exposed to different companies daily.
To establish excellent relationships with your online customers, take advantage of social media by creating a dedicated customer service avenue to handle their requests and resolutions. In addition, track relevant topics and keywords regularly to ensure you can discover essential mentions of your organization or other issues related to your industry. Moreover, use these channels to collect valuable testimonials from your existing consumers. Consider putting their recommendations into practice, which might urge their loyalty to your brand.
Another excellent way to establish unique relationships with your clients to boost brand exposure on digital platforms is by personalizing customer experiences. You may add a live chat feature to your website to provide instant support and answer their questions immediately. However, you must ensure that this widget can speak to your audience like a natural person, providing them with an authentic experience that aligns with your brand image.
3. Increasing Traffic To Website
Organic website traffic is essential in modern companies because whenever online users discover a professional site that answers their questions, the more prospective clients they can have. As these organizations have more visitors on their pages, they gain more opportunities to give a positive impression and generate qualified leads. Besides, this crucial element will help businesses reach a broader market, expand their product line, and open more in-store locations in newer regions.
Ensure you use effective SEO tactics to boost organic website traffic, like targeting valuable primary keywords, writing compelling content, and optimizing meta descriptions. Likewise, prioritize providing a smooth user experience by removing any widget that makes your pages load slower than they should. This way, you can encourage your visitors to stick around and reduce the bounce rate. As you use these strategies, incorporate positive testimonials on your website using the reviews provided by your existing consumers from various social media channels.
4. Enhancing Brand Reputation
A good brand reputation is one of the most critical elements in all businesses because it allows their existing and prospective customers to trust their products and services. This component also enables organizations to change to a higher premium for their offerings without pushing away consumers who view their brand as desirable and valuable. Hence, they can gain a higher revenue while ensuring the loyalty of their clients.
An efficient way to boost brand exposure by managing reputation is by using social media. To enhance your brand’s online credibility, train your staff to respond professionally to anyone who comments negatively about your business. Instead of defending your organization, your customer service staff can adequately handle these online complaints by listening and showing that your company cares about their pain points.
5. Giving Some Personality To Social Presence
Most customers often rely on the first impression they gained from businesses after their initial engagement with them. If the organization’s online personality matches their preferences, they’re likely willing to explore the company further and head straight to the purchasing journey. Meanwhile, those prospects that don’t resonate with the company’s image might decide to click away from the website and continue seeking other alternatives that can successfully fulfill their demands.
Another way to boost brand exposure is by giving your brand’s social presence some personality that can help grow your followers. Instead of showing promos and other irrelevant links, supply them with unique and human-centric content like story-driven posts to tug at the heartstrings of your audience. For example, you may give them a peek behind the scenes by showing off the top players within your organization.
As an entrepreneur, you must prioritize your brand’s online image to care for your company’s credibility properly and continuously. Thus, consider using social media and SEO to boost brand exposure. Once you do so, you’ll be able to evaluate your brand’s digital performance to understand how to enhance its reputation and maintain customer loyalty.