How To Build Your Brand On Social Media
As a brand, social media is one of your most powerful weapons. It’s how you’ll interact with your customer base most of the time; barring angry customer complaints, social media presents a great outreach tool for clients and customers alike. Social media is also an incredibly potent way to promote your business, and we’re not just talking about paid ad campaigns (although these are, naturally, a huge part of what your business will do on social media). Here’s how to build a brand on social media and conquer the world with your idea!
Build up a following
Brands need followers; it’s an immutable rule of social media. Without followers, there’s nobody to hear what you’re saying or engage with your content, so it stands to reason that you want the biggest following possible on social media, right? Of course, simply existing on social media should eventually net you a following, but there are other ways to do it as well. For example, you could check out this website, which can tell you more about how your brand could be maximising its follower count on important platforms like TikTok.
Use built-in promotional tools
Every major social media platform has built-in advertising and promotional tools that you can use. If you’re serious about building a brand on social media, then you’re going to need to use those tools to their fullest extent. TikTok for Business is a great place to start, and you can also build paid ad campaigns on Instagram, TikTok, and YouTube, among other social media networks. There’s almost no brand for which a paid ad campaign isn’t a good idea, so unless there’s a very good reason for you not to use social media ads, you should be looking into this option.
It might sound almost insultingly simple, but one of the best ways to build a brand on social media is simply to start posting content. By creating content, you’ll gradually shore up a profile for yourself and ensure that you’ve got a wellspring of stuff people can check out when they discover you. The balance between content that promotes your brand and content that people will want to engage with is a very difficult one to achieve, but it’s worth trying to pursue that balance if you want to be taken seriously as a brand on social media.
Team up with influencers
Working with influencers on social media is a great way to build a brand. By putting your name out there and getting it in videos or other content created by noted influencers, you’ll increase your public profile. Of course, you do need to make sure that the influencers with whom you’re working are reputable and reliable; not every influencer is created equal, after all, and if you partner with the wrong one, you risk doing serious damage to your reputation. Influencer marketing can be a hugely effective way to build a brand, but you have to make sure you’re doing it right.
Cross-promote your brand
You shouldn’t just be focusing on a single social media platform. Even if your content is primarily visual, using platforms like Twitter is still very important, because there might be potential followers or fans out there that don’t use TikTok or YouTube, for instance. Making sure that you’re cross-promoting your content and keeping all of your social media platforms integrated is a great way to build your brand. Many social media platforms will have in-built ways to integrate other platforms, so make sure to pursue that option if it’s available to you.
As a brand, you will have certain values and concepts that you want to communicate. Keeping content consistent between platforms is an essential part of promoting your brand on social media, so make sure that when you’re posting content, you’re emphasising consistency. This entails things like keeping visual branding the same across YouTube and TikTok, but it also applies to smaller things like making sure your copy feels the same on different platforms. If you’re writing posts that don’t feel the same on Twitter as they do on Instagram, people are going to start noticing.
Team up with other brands
Your brand is bound to have competitors, but those competitors or rivals could also be great places to go for collaboration. Social media users love to see brands teaming up with one another and sharing a good-natured exchange on their favourite platform, so this should be one of your first ports of call when it comes to building your brand on social media. Reach out to other brands that are either similar to you or targeting a similar customer base and ask if they’d like to build a collaborative content campaign. You’d be amazed at the positive effects this can have!
Talk to people
It’s a very simple strategy, but one of the best ways to build up your social media brand is simply to emphasise engagement. Every time you get a comment (provided that it’s actually an intelligent comment and not just someone trying to troll you, of course), engage with it. Reach out to that commenter and start a conversation with them. This goes even for criticism of your brand; if it’s valid criticism and you’re seeing it echoed elsewhere as well, then addressing it will do far more good for your brand than simply ignoring it or dismissing it would.