Instagram is the most popular social network of the moment and, in fact, you too have decided to be part of it. Therefore, you created a profile and started posting different content both in the Feed and in the Stories. After some time, however, you realized that you were not able to achieve the desired results and would like to understand what you did wrong.
How do you say? That’s the way things are and, therefore, you wonder how to grow your Instagram account? In this case, don’t worry, I’m here to help you: in the next chapters of this guide, in fact, I will provide you with several tips regarding the strategies you can implement to increase the popularity of the content you publish and, consequently, that of your profile.
If you can’t wait to find out more, sit down comfortably and just take a few minutes of free time so that you can carefully read the advice I am about to give you. You will see that, by carefully following my directions with commitment and perseverance, you will succeed in the intent you have proposed. At this point, all I have to do is wish you a good read and big good luck with everything!
Before explaining how to grow your Instagram account, I would like to say that you can succeed in this intent even for free – just put in place some strategies aimed at creating quality content and making good use of all the features of the platforms -, but clearly, it takes time and effort to achieve results.
To speed up times, it is possible to resort to promoting your own content, but clearly, we are talking about a paid solution. Other paid solutions, which are talked about a lot online, are those that plan to buy followers and likes on Instagram through bots, i.e. automatic users. Well, I advise you to stay away from it!
The use of automation tools is strongly prohibited by the terms of service of Instagram and, therefore, using them could result in a temporary or even permanent ban on your account. Furthermore, these are solutions that create ephemeral numbers of little real value.
In this guide of mine, therefore, you will only find tips on how to grow your Instagram account without bots. All clear? Yup? All right, then let’s get started.
How to grow your Instagram account for free
Having made the necessary premises, I start this tutorial by providing you with the main tips that will allow you to grow your Instagram account for free, or in any case with the minimum investment necessary to purchase the hardware tools necessary for the creation of your content, such as a latest-generation smartphone. or a professional camera. Read on to find out more.
Create quality content
To quickly grow your Instagram account, you must first create your own editorial strategy relating to the creation of high-quality content. In fact, your intent must always be to aim for quality, in such a way as to constitute a highly distinguishable presence within the well-known photographic social network.
Obviously, to create content, you will need, as mentioned, to invest in hardware: I suggest you buy a smartphone with a high-level camera to which you will then have to associate apps that allow you to have manual control over the shooting parameters (for example Camera FV-5 for Android or Halide for iOS).
In addition to the hardware necessary for creating content, it is necessary to have the most important software or apps for photo retouching. For example, I recommend that you consider using apps such as Snapseed for Android and iOS, VSCO for Android and iOS, or Photoshop or GIMP for Windows and macOS.
As for video editing, there are many programs you can use (for example Adobe Premiere Pro for Windows and macOS or Final Cut Pro for macOS) but don’t forget that there are also some great apps for editing videos such as Inshot for Android and iOS.
Get inspiration from popular content
During the content creation phase, it may happen that you are faced with a creative block; therefore, I want to advise you to take a look at the Explore section of Instagram from time to time, in which the content that is most appreciated by users is promoted by the social network.
Therefore, to get started, log into your Instagram account and, if you are using the smartphone app, press the magnifying glass icon located at the bottom. From the Web or Windows 10, on the other hand, press the compass icon located in the upper right corner, to see the posts, stories, and reels most appreciated by users.
Obviously, I recommend that you do not copy the formats of others but only take inspiration from what are the most popular contents on Instagram, to create a new type of content that stands out for its uniqueness.
Interact with users
In addition to creating multimedia content, to grow your Instagram account it is also important to interact with users, create a real virtual community, and retain your audience.
In this regard, you should know that Instagram provides several tools to allow interaction of people, starting with “likes” (the heart icon), comments (the cartoon icon), and sharing (the airplane icon), which can be used on all the contents published on the well-known photographic social network.
Less known, but equally important are the tools that Instagram makes available in stories to stimulate interaction between users: quizzes, polls, live broadcasts, and the ability to ask and/or receive questions. Use them consistently to engage followers and you will surely have a return in terms of popularity.
Another suggestion that I want data is that relating to the use of hashtags, that is, the labels that are used to categorize the content posted on Instagram, to help people find what matches their interests.
In fact, you must know that on Instagram it is possible to insert up to 30 hashtags in the caption of the published posts; however, these must be used consciously and, in fact, the hashtags must be relevant to the published content, to avoid that they are removed or that your profile is subject to penalties.
A solution that can help you in this regard is that relating to the use of online services, such as Top Hashtag and All-Hashtag which, similar to apps such as HashTags for Instagram for Android and Top Tags for iOS / iPadOS, help to identify the most popular hashtags related to the keywords you are looking for.
Increase your content coverage
If you want to make sure that the content you post on Instagram is seen by as wide an audience as possible, I suggest you switch to an Instagram business account and, consequently, connect a Facebook page to it, to expand your social audience.
To carry out this operation you must act through the Instagram app, by going to the Settings> Account> Switch to a business account section. Also, at the end of the configuration, remember to move the lever relating to the possibility of simultaneously publishing Instagram posts and stories on the Facebook page you connected to ON.
The other social networks that you can connect to Instagram, to reach a larger audience, are Twitter and Tumblr: to connect them, go to Settings> Sharing on other apps to log in to these social networks and, consequently, activate simultaneous publication. content on all profiles connected to you.
Promote your own content
If you want to grow quickly on Instagram and you have the opportunity to invest money to do so, the best solution you can use is certainly the one relating to the promotion of your own content.
This possibility, available for Instagram business accounts, allows you to promote the content you have published, giving it greater prominence within the well-known photographic social network.
The cost of the promotion depends on your budget and, therefore, if you intend to evaluate this possibility, I recommend that you deepen the subject by reading my guide on how to promote your Instagram.