In the end, you strengthened yourself and you too decided to open a channel on YouTube to advertise your business online. You thought that the most complicated part of the business was just this, but you immediately realized that, in reality, the difficulty actually begins after the channel is opened since you have to make it grow in terms of subscribers and views.
How do you say? Don’t have the faintest idea how to do this? So let me give you some “tips” on how to grow your YouTube channel. Although it takes a little patience to see significant results (I would say at least a year), the advice I am about to give you could help you try to speed up the growth of your channel a little.
So, may I know what are you still doing standing there? Strength and courage: make yourself comfortable, take all the time you need to concentrate on reading the next paragraphs and, above all, try to implement the tips that I will give you. There is nothing left for me to do, except wish you good reading and wish you good luck with everything!
Make interesting videos
Making interesting videos is the foundation from which you must necessarily start if you want to build a good following on YouTube. Since this is effectively an entertainment platform, having the ability to entertain other people with topics that interest them is very important.
How can you make interesting videos? Well, first of all, try to understand what are the topics that interest users: you can do this by analyzing your target audience (more on this later) and looking on Google Trends for trending topics at a given moment (in this other guide I explained how to use the tool in question).
Once you have identified the theme from which to start to make the video, try to use colloquial language, not too formal or “plastered”. Instead of writing you word for word what you need to say during the video (which would make you seem unnatural and overly precise), use a mental or written outline that is as simple and essential as possible. Getting used to working like this will give a big boost to your YouTuber career!
Focus on quality
Compared to a few years ago, growing quickly on YouTube has become more difficult, as many sectors are now saturated with content and channels with a good following. This is why focusing on quality has become important: in the “early days” of YouTube, even the less “combed” videos could achieve good success and become viral, but today this rarely happens and that is why we need to invest time and resources to improve quality of the published videos.
How can you improve the quality of the videos you post on your channel? Try to take care of every detail: take the time to choose the script and the location where you will shoot each video, the lights, the audio quality, the editing, the metrics, the timing and so on.
To make quality videos, you must also have the right equipment. It is useless to go around it: to shoot quality videos, you need quality devices. As for the shooting of the clips, I advise you to equip yourself with a professional video camera and/or a camera phone (i.e. a smartphone with a good camera). In addition to this, also equip yourself with a good microphone (the audio of the videos is as important as the clips themselves) and any “extra” accessories to use when necessary (eg action cams, tripods, gimbals, soft-boxes, etc. ).
As for the editing and post-production phase of the clips you are going to shoot, then, adopt some professional video editing program (eg Adobe Première Pro, Final Cut and Sony VEGAS Pro) and/or some free alternative (eg . Avidemux, iMovie, etc.) and possibly even the YouTube editing tools.
Identify the target audience
Identifying the target audience can be an important turning point for your YouTube channel. Reflecting carefully on the people you intend to reach with your content, in fact, will be of great help both to understand which issues to address but, above all, how to deal with them.
In fact, you should already know which audience you want to target (in fact you should have already thought about it when you created the channel), so you shouldn’t have any particular difficulty understanding who the users you’re targeting are. By virtue of this, it creates formats that take into account the age, needs and interests of subscribers (including future ones).
In this way, you will be able to leave a positive sign in the viewers of your channel and you will have a better chance of retaining them and building an interesting following for the videos you make regularly. After all, this is exactly the result you are aiming for, right?
Get inspiration from popular YouTube channels
Are you short of ideas and would you like to find inspiration to create new content and formats? Would you like to learn from the most followed YouTubers on Google’s video-sharing platform? In this case, what could help you is to get inspiration from popular YouTube channels.
Clearly, do not confuse “inspiration” with “copying” the ideas and content of others: this would be counterproductive not only because it would be unoriginal and incorrect, but because you could risk violating the conditions of use of the service. What I’m telling you to do, quite simply, is learn a few “tricks of the trade” from someone who has been making YouTube videos for longer than you. OK?
Sponsor the channel on other platforms
Are you very popular on Facebook, Instagram, TikTok, Twitter and other social networks? If so, you can them to your advantage to grow your youtube channel by sponsoring it on these other platforms and speeding up the growth process. A relatively easy way to increase video subscribers and views, isn’t it?
How do you say? Are you not very popular even on the aforementioned platforms? Well, try to fix it now and find out how to get likes on Facebook, how to become famous on Instagram, how to become famous on TikTok, how to get followers on Twitter and, more generally, how to become famous on social media, consult the guides that I just linked you and do not give up the possibility offered by these platforms to promote your channel. Understood?
Another thing I recommend you do to increase your chances of growth on YouTube is to do lives. Thanks to live videos, in fact, you can interact directly with your audience and take the opportunity to ask viewers to say which topics they would like to see on the channel and if they have any advice to give you about your business.
I also advise you to take advantage of live videos to create more “spontaneous” and less “constructed” content, perhaps showing some “behind the scenes” of your youtuber activity. By doing this, you can create a “direct link” with the YouTube community which, over time, could lead to many new subscribers.
If you want to get more information about how to do live on YouTube, you already know what to do: consult the in-depth study that I have just linked to you. It will certainly be useful to you, especially if you are not very familiar with YouTube streams.
Collaborating with other YouTubers (especially those who have a larger following than yours) can be a smart way to advertise your channel. Therefore, identify YouTubers that revolve around your world and the themes you deal with and propose them to collaborate together to create videos to be published on the channels of both to advertise the contents in a reciprocal way.
To do things properly, I recommend that you send the YouTubers with whom you would like to collaborate an e-mail (you should be able to retrieve this contact data in the information of the latter’s channel) indicating the subject of the collaboration, conditions and so on. If one of them accepts, good for you: subscribers to the YouTuber channel you collaborate with could also subscribe to yours, if you manage to attract their attention.
Other useful tips to grow your YouTube channel fast
I conclude this guide with a series of other useful tips to grow your YouTube channel quickly. I hope these additional tips will also be useful for you.
- Curate your channel graphics – set up a profile photo and cover photo that are visually beautiful and immediately describe the topics covered in the videos. It also curates video thumbnails, so as to intrigue users and encourages them to watch videos and subscribe to the channel.
- Tidy up your channel – if your channel’s videos are sorted into well-organized playlists, you will make the content in it more easily searchable and this order will not go unnoticed by your current and future subscribers.
- Index videos – it’s not enough to create interesting content, you also need to know how to index them properly using captivating titles, which contain the main keyword concerning the topic covered in the videos (but obviously without resorting to clickbait!). In addition, insert appropriate tags, so as to further improve the indexing of content on YouTube and obtain (at least potentially) more views and subscribers.