How to start a successful blog

How to start a successful blog

“I have decided, I want to start a successful blog!”. Maybe you are a company that aims to increase traffic on its site or the top expert in a certain sector and you can’t wait to share your passion on the web. The fact is that, to do all this, you have decided to start a blog.

It is not, however, one of those made as a hobby, thinking “I’ll try, if it goes wrong it does nothing, the important thing is to participate!”. On the contrary, your goal is to start a successful one, which attracts interest among readers, while also allowing you to make money.

If you are wondering “How to start a successful blog?” and you can’t give yourself answers, you can rest assured because you’ve come to the right place! Make yourself comfortable, I have prepared an ad hoc article for you that will clarify all your doubts.

In the course of this tutorial, I will talk to you in general about my experiences regarding the creation of a professional website, giving you several tips on what absolutely should not be missing in the editorial strategy for the creation of an established blog. . Obviously, keep in mind that this is a guide created on the basis of personal experience but which is related to several studies on the subject. As you can see for yourself, the results are there, and my website is a proven success.

Before starting, however, you must keep in mind a question of fundamental importance: even if the application of the strategies indicated in my guide has led to become a leading website in the business and social media sector, it is not certain that these can be applied to all websites. You have to take into account that there is no magic formula that will 100% allow you to start a successful blog. However, there are some useful tips that can certainly highlight a site in what is the vast (and competitive) world of the Web. This is already a big step forward. That said, I wish you a good read and good luck.

Why you should start a blog

Before starting with the detailed explanation of my experiences in the world of the Web, which allowed me to achieve success with the website, I would like to dedicate a small introductory paragraph to those that, in my opinion, are the valid reasons that should push you to start a blog.

Yes, because if you want to create a successful blog you need the right motivation since an economic investment is necessary. No, you certainly cannot expect to start a blog at no cost and be successful overnight. For instance, creating a music blog takes a lot of effort, energy and economical support to start.

In fact, there must be an intention behind the creation of a blog: opening a website just for fun will not get you anywhere. Consequently, if you have a passion for writing, if you are fascinated by the world of the Web and have in mind an editorial project in which you believe and in which you want to invest time and money, the blog is the right tool. Thanks to this you will be able to have a direct communication channel with those who follow you and you can use the written form of the articles to talk about your passions and/or your knowledge. In this way, even hoping for a little luck, you will be able to be successful and you will also be able to do a job that you like and are proud of.

Putting aside for a moment the goal of starting a blog as a personal project, you must take into account the fact that starting a blog is also a good strategy for companies that sell products and/or services. A blog linked to the company’s main topic is a very powerful marketing tool. The reason is given by the fact that in this way the company will be able to acquire new customers and strengthen the relationship with existing ones.

How to choose the structure of a blog

Once you have clarified the reasons that should push you to start a blog, we can move on to the more technical part of this guide. Creating a blog, if you aspire to success, involves carrying out several basic steps.

The first step to start a blog concerns the choice of the platform. This is a key choice because this will characterize the structure of your blog. It’s a bit like saying: “to build a house you have to start from the foundations”.

In this regard, the most frequently used platform for starting a blog is WordPress. If you have never heard of it, know that it is a CMS (Content Management System). In simple terms, it is a self-installing and self-configuring software that forms the backbone of a website. In my opinion, the use of WordPress (or another CMS) is a must if you intend to start a dynamic blog where constant maintenance and updating of articles is required: editorial standards are constantly evolving.

If, on the other hand, you want to start a static blog, then I recommend that you use the Jekyll tool. However, keep in mind that only WordPress is a content creation platform that can also be used by those without programming skills. More specifically, in fact, WordPress is a free content management system that, in addition to being known for its ease of use, is appreciated for its wide range of customization options.

Always talking about the structure of the blog, to create a blog you need professional hosting and a domain name. With this in mind, I recommend that you invest in the structure and choose a paid hosting. It is the best choice because the technical quality of your blog will depend on hosting.

How to choose a blog name

Now let’s talk about another very important topic: the domain name of the blog. I can imagine this may seem like a minor topic to you, but it isn’t. The name of the blog, and consequently also of the domain name, is a matter not to be underestimated since it will henceforth determine the virtual identity of your blog.

How to choose it? Well, first of all, you have to make a choice regarding the strategy to use: personal branding or business branding? I’ll explain. Following a personal branding strategy means that the blog will focus on you and that you can therefore use your name and surname as a domain name, or a nickname.

If, on the other hand, you are willing to implement a strategy that is not necessarily based on your person, then in this case we are talking about business branding. In this case, you can choose a creative domain name that represents your business idea. Once you have chosen the hosting, you must then purchase the domain name you have chosen: your aim is therefore to obtain a top-level domain.

What topics to talk about in a blog

A blog does not write itself: writing articles could represent a full-time job and it is precisely for this reason that it is necessary to establish an editorial line. Before you start writing articles, ask yourself some fundamental questions to understand what topics you should be talking about.

If you want to have any chance of being successful, what you definitely need to do is write articles on topics you know, topics you care about, or topics you follow. Spreading your knowledge is the first step: by dealing with topics for which it is possible to verify your knowledge, your figure could be considered of greater authority and the climb to success could lead you to become a real communicator.

Defining the topic to talk about also touches on a broader topic: the target and the respective language of the articles. Just to give you a concrete example, deals with topics relating to the information and the guides that I create explain step by step how to implement a specific technological or IT procedure.

To identify the topics to talk about in your blog, ask yourself the right questions: “What are my skills?“, “What topics am I most knowledgeable about?“, “How could I give added value to the people I want to reach through my articles?“. These are just a few examples of the questions you should ask yourself.

How to make money with a blog

You’ve followed all my tips on how to start a successful blog, and now that your blog is up and running, you’d like to profit from it. Sure it’s possible, but it’s not all that easy. As for the earnings of a blog, a clear separation must be made between active earnings and passive earnings.

For passive earnings, I refer to the implementation of banner ads on your website through monetization platforms such as Google Adsense. It is in fact a Google tool that will allow you to insert advertising banners in theme with the type of topics on the site. If you want to know more about it, I suggest you go to the official Google Adsense website and register.

As for indirect earnings, there are different types, but the most common is undoubtedly the Amazon affiliation. This is a program that will allow you to earn a percentage on the items purchased on Amazon through the affiliate link shared by you.

Finally, training courses are among the most profitable indirect earnings. This type of income is aimed at those who have years of experience on a particular topic and want to share it with their audience, in exchange for the ticket price.